- product-category extension
- A new item or new line of items in a product category new to the company offering it.
Big dictionary of business and management. 2014.
product-category extension
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product line extension — UK US noun (also line extension, also category extension) MARKETING, COMMERCE ► [C or U] (also product line stretching) the addition of a product or service with different features, sizes, prices, etc., to an existing range of products: »The… … Financial and business terms
category extension — UK US noun [C or U] COMMERCE, MARKETING ► PRODUCT LINE EXTENSION(Cf. ↑product line extension) … Financial and business terms
Product category — In the mathematical field of category theory, the product of two categories C and D , denoted nowrap| C × D and called a product category, is a straightforward extension of the concept of the Cartesian product of two sets.DefinitionThe product… … Wikipedia
category extension — / kætɪg(ə)ri ɪkˌstenʃən/ noun the applying of an existing brand name to a new product category … Marketing dictionary in english
Product line extensions — A product line extension is the use of an established product’s brand name for a new item in the same product category. ee also*brand *brand management *marketing *product management *Product lining … Wikipedia
Category of rings — In mathematics, the category of rings, denoted by Ring, is the category whose objects are rings (with identity) and whose morphisms are ring homomorphisms (preserving the identity). Like many categories in mathematics, the category of rings is… … Wikipedia
Category theory — In mathematics, category theory deals in an abstract way with mathematical structures and relationships between them: it abstracts from sets and functions to objects and morphisms . Categories now appear in most branches of mathematics and in… … Wikipedia
Extension of scalars — In abstract algebra, extension of scalars is a means of producing a module over a ring S from a module over another ring R, given a homomorphism f : R o S between them. Intuitively, the new module admits multiplication by more scalars than the… … Wikipedia
Brand extension — or brand stretching is a marketing strategy in which a firm marketing a product with a well developed image uses the same brand name in a different product category. Organizations use this strategy to increase and leverage brand equity… … Wikipedia
Direct product of groups — Concepts in group theory category of groups subgroups, normal subgroups group homomorphisms, kernel, image, quotient direct product, direct sum semidirect product, wreath product … Wikipedia
